Rishaun E. - Elite Fitness Professional Transforms Brand Identity into Market Leadership

OmniFit represents a successful brand transformation case study in the competitive fitness and wellness industry. Led by elite fitness professional Rishaun E., a certified personal trainer and nutrition coach based in New York City, OmniFit leveraged over 10 years of expertise in delivering bespoke fitness programs to build a distinctive market presence.
Client Profile: Elite Fitness Professional
Name: Rishaun E.
Industry: Fitness & Wellness
Role: Certified Personal Trainer & Nutrition Coach
Location: New York City
Experience: 10+ years transforming clients through bespoke fitness programs, with a loyal clientele and niche expertise in strength training and holistic wellness.
OmniFit faced common scaling obstacles, including fragmented brand identity, inconsistent user experience, and an underdeveloped digital platform that hindered growth potential and client engagement. Like many freelancers, Rishaun faced several issues:
Fragmented brand identity
Inconsistent user journey
Underdeveloped website MVP
EPM Consulting Group implemented a comprehensive brand overhaul featuring a unified visual identity system, an intuitive user experience architecture, and a scalable, conversion-optimized digital platform. The rebrand centered around the tagline "Don't just be fit. Be OmniFit" and established a cohesive brand ecosystem that spanned typography (Oxygen font family), a color palette (Omni Steel Gray as the primary color, and Omni Flourish Green as the accent), and imagery style guidelines.
Unified brand system (logos, colors, typography)
Intuitive wireframes + user flow architecture
Brand-aligned MVP with competitive edge
Measurables: The transformation delivered cohesive brand recognition, seamless navigation and engagement, and a scalable platform positioned for competitive advantage in the fitness market.
Brand Positioning: OmniFit now stands as a premium fitness brand that combines personalized training expertise with holistic wellness coaching, targeting clients who seek comprehensive fitness transformation beyond traditional gym experiences. The brand successfully communicates strength, reliability, and growth through its distinctive diamond-inspired logo and professional visual identity system.
Cohesive brand recognition
Seamless navigation & engagement
Scalable, conversion-ready platform

