Rishaun E. - Elite Fitness Professional Transforms Brand Identity into Market Leadership

OmniFit represents a successful brand transformation case study in the competitive fitness and wellness industry. Led by elite fitness professional Rishaun E., a certified personal trainer and nutrition coach based in New York City, OmniFit leveraged over 10 years of expertise in delivering bespoke fitness programs to build a distinctive market presence.

Client Profile: Elite Fitness Professional

Name: Rishaun E. 

Industry: Fitness & Wellness

Role: Certified Personal Trainer & Nutrition Coach

Location: New York City

Experience: 10+ years transforming clients through bespoke fitness programs, with a loyal clientele and niche expertise in strength training and holistic wellness.

OmniFit faced common scaling obstacles, including fragmented brand identity, inconsistent user experience, and an underdeveloped digital platform that hindered growth potential and client engagement. Like many freelancers, Rishaun faced several issues:

  • Fragmented brand identity

  • Inconsistent user journey

  • Underdeveloped website MVP

EPM Consulting Group implemented a comprehensive brand overhaul featuring a unified visual identity system, an intuitive user experience architecture, and a scalable, conversion-optimized digital platform. The rebrand centered around the tagline "Don't just be fit. Be OmniFit" and established a cohesive brand ecosystem that spanned typography (Oxygen font family), a color palette (Omni Steel Gray as the primary color, and Omni Flourish Green as the accent), and imagery style guidelines.

  • Unified brand system (logos, colors, typography)

  • Intuitive wireframes + user flow architecture

  • Brand-aligned MVP with competitive edge

Measurables: The transformation delivered cohesive brand recognition, seamless navigation and engagement, and a scalable platform positioned for competitive advantage in the fitness market.

Brand Positioning: OmniFit now stands as a premium fitness brand that combines personalized training expertise with holistic wellness coaching, targeting clients who seek comprehensive fitness transformation beyond traditional gym experiences. The brand successfully communicates strength, reliability, and growth through its distinctive diamond-inspired logo and professional visual identity system.

  • Cohesive brand recognition

  • Seamless navigation & engagement

  • Scalable, conversion-ready platform

Book a Consultation

Need our services?

Schedule an appointment

Book a Consultation

Need our services?

Schedule an appointment

Book a Consultation

Need our services?

Schedule an appointment

Need Support with Your Strategic Business Challenges?

Connect with us today for expert guidance tailored to your business objectives. Your initial strategic consultation is complimentary—no commitments required.

Need Support with Your Strategic Business Challenges?

Connect with us today for expert guidance tailored to your business objectives. Your initial strategic consultation is complimentary—no commitments required.

Need Support with Your Strategic Business Challenges?

Connect with us today for expert guidance tailored to your business objectives. Your initial strategic consultation is complimentary—no commitments required.

Our consultants are dedicated to powering growth through project management, business development, and mentorship.

Follow us:

EPMCG - Strategic Marketing & Business Consulting

EPM Consulting Group, LLC © 2025

Our consultants are dedicated to powering growth through project management, business development, and mentorship.

Follow us:

EPMCG - Strategic Marketing & Business Consulting

EPM Consulting Group, LLC © 2025

Our consultants are dedicated to powering growth through project management, business development, and mentorship.

Follow us:

EPMCG - Strategic Marketing & Business Consulting

EPM Consulting Group, LLC © 2025